Show the human side of your company, dialogue with your customers
We know that social networks have become an essential part of our lives, we share achievements, news, causes, and much more. These have become the perfect place to attract potential clients, just think how much time you spend on these platforms, and how many times have you said something like “I need that!” Or, “That would be very useful.” Your product should be that which people need and want to improve their lives.
The secret is to act humanely, it is not necessary to appear a lot of formality or greatness, if you think about it, the most successful companies are those with the best customer service, and this term has evolved, customer service now means being close to them, being able to solve their doubts at the moment, be transparent in every way, even show them some internal processes of your business so that they feel part of a community, one that is formed around your brand.